MALAGA HOTEL MARKET REVIEW 2018 RESEARCH REPORT
Malaga has become one of the key cities in Europe for city-breaks. With its mild weather, beaches, gastronomy and cultural offer, the city is today well connected to the world through the fourth largest airport in Spain (18 million pax and 146 direct connections).
Throughout the period 2012-17 the number of visitors has increased +39% and the overnights +37%. 1.3 million tourists
visit annually Malaga today, 62% of them from abroad.
Malaga is now the third-best urban destination in occupancy (78%, behind only Palma, 81%, and Barcelona, 79%). ADR has grown from 68€ in 2012 to 90€ in 2017 and RevPar stands at 70€ (2017), sixth in Spain.
The size of the hotel market is still limited, with 103 hotels and 5,272 hotel rooms. Accor is the leading chain with 3 hotels
and 452 rooms.