News / Marriott International signs agreement for hotel in Tuscany, Italy

Marriott International signs agreement for hotel in Tuscany, Italy

🕔 September 23, 2021
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Marriott International has signed an agreement with Progetto Majestic S.R.L to open a debut hotel for the W Hotels Worldwide brand in Tuscany, Italy. Located in Florence, alongside the Ponte Vecchio riverfront and the Duomo, the hotel is expected to be operational in 2023. 

Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International, said:

“Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand. With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever® service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

The hotel is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite is a W’s take on the Presidential Suite, which will offer a large living space and a private terrace with views across the Duomo and the Santa Maria Novella church. The hotel will accommodate inside and outside living spaces, the ground floor, featuring the W Lounge and Living Room, and a central partially covered courtyard.

Marriott International operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to open W Rome this autumn, making its debut in Italy.



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