Ascend Hotel Collection and Cambria Hotels continue portfolio growth in 2021
Two upscale brands of Choice Hotels, Ascend Hotel Collection and Cambria Hotels, continue portfolio growth in 2021. Cambria Hotels has produced the strongest RevPAR Index in 2021 versus local competitors in brand history, and Ascend Hotel Collection has outperformed the upscale chain scale in RevPAR by 26% points in the 2nd Quarter of 2021, compared to 2019.
Janis Cannon, senior vice president, upscale brands, Choice Hotels, said:
"With Americans rediscovering domestic destinations and the continued return to travel, as well as the trend of work from anywhere, guests are increasingly turning to Ascend and Cambria, thanks to their uniquely local experience and upscale amenities that allow for exploration. In addition to the brands' performance strength compared to the competition, both Ascend and Cambria have continued to expand."
Ascend Hotel Collection has achieved RevPAR share gains of 12 percentage points against local competitors compared to the first half of 2019. In addition, July RevPAR increased 17.7%, driven by an increase in the average daily rate of 20.7% as compared to 2019. At the moment, the brand has nearly 390 hotels open globally.
Cambria Hotels achieved its strongest RevPAR Index in the brands' history with a gain of nearly 15 percentage points against local competitors in the first half of the year, compared to 2019. In June, the brand's RevPAR Index change exceeded local competitors in 14 of the previous 15 months. The brand grew its unit portfolio size by 14% to 58 hotels.