Edyn launches new serviced apartment brand in UK
Edyn announces the launch of Cove, a new serviced apartment brand, which will embrace the new future of travel, providing growth opportunities for the company. The new brand joins the group's extended stay portfolio together with lifestyle aparthotel brand, Locke.
Stephen McCall, CEO of edyn, said:
“We have a tremendous opportunity to evolve and grow edyn at a time when flexible, thoughtfully designed accommodation has never been more in demand. Combined with the foresight of our investors behind us and a world class team leading the brand, the launch of Cove will allow us to transform the traditional serviced apartment model and bolster our portfolio.”
Cove embodies the notion of flexible living, combining considered design with seamless technology to enable life in all modes. Apartments will serve a base of corporate clients, while refocusing on leisure travelers, including families. Each apartment features private Wi-Fi, a kitchen and living room, as well as ergonomic seating and workspace.
Starting from June, edyn will transform eight of its existing Saco properties to Cove, with new fixtures and furnishings, branding and an innovative, digitally focused guest journey. The first full Cove opening will be a new acquisition in the Liverpool ONE development. Cove Paradise Street will comprise 77 contemporary one- to three-bed apartments with a large communal courtyard. Other Saco properties in Reading, Nottingham, London, Cardiff, Bristol and Manchester will transform to Cove.